29th November 2024 – The World Kebaya Festival 2024 held its grand event, Miss World Kebaya 2024, on November 29 at the Wyndham Ion Majestic Hotel in Genting Highlands. This remarkable event, part of a 10-day celebration honoring the rich heritage of the kebaya was a blend of culture, glamour, and empowerment.
C&C was proud to play a key role, sponsoring the event’s print collateral and handling design and installation to reflect the momentous occasion. Adding to this, our subsidiary, Monkii Global Holding, played the crucial role of co-organizer, bringing the vision of the festival to life with handling the logistics and backstage flow.
The highly anticipated Miss World Kebaya Grand Finale involved contestants from around the world celebrating the artistry and cultural significance of the kebaya. The competition highlighted the kebaya as a timeless symbol of elegance, tradition, and cultural heritage.
Leading up to the finale, contestants embarked on a memorable journey, touring Melaka to express gratitude to sponsors while participating in cultural performances, public engagements, and photo shoots. They then visited Avani Sepang, where beach-themed events, talent showcases, and photo sessions were held for the contestants to enjoy before the climactic finale in Genting Highlands.
The evening’s champion, Ariel Peiyu Yao of China, dazzled the audience and judges alike with her poise, elegance, and passion for cultural preservation. She claimed both the Miss World Kebaya title and the Miss Body Beautiful award. The competition featured participants from countries as diverse as South Korea, Indonesia, South Africa, Russia, Syria, Kazakhstan, and Malaysia, each presenting their unique take on kebaya artistry.
For C&C and Monkii Global Holding, contributing to such a significant cultural event underscores our dedication to celebrating diversity and empowering global communities. We are proud to play a role in uplifting Malaysia’s name internationally and look forward to continuing our efforts in delivering high-quality services for future events.